‘Pretty Little Liars’ changed the game with social media, and TV will never be the same


Pretty Little Liars has always been about the mysteries: Who is A? Who is A.D.? Who will end up together? The June 27 series finale delivered answers aplenty, but the show’s lasting legacy has nothing to do with its many twists — it’s about the people who have spent seven seasons trying to decipher them.

Pretty Little Liars was arguably the first series to capitalize on the rise of social media as a medium for discussion, debate and obsessive analysis of a show as it aired — seven years after it debuted, it’s still the “most social TV show” in TV history, racking up more than 256 million engagements across social platforms last year, beating The Walking Dead‘s 145 million. Read more…

More about Facebook, Twitter, American Gods, Outlander, and Arrow
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